The Marketing Guide for Small Businesses

Build Your Marketing Function: A Step-by-Step Guide for Small Business Owners

Feel like you're winging it when it comes to marketing? You're not alone.

This guide is designed for solo founders, kitchen table start-ups, and small business owners who are ready to move beyond just “posting on Instagram” — and actually build a marketing function that works.

In plain English (no jargon, no fluff), you’ll learn how to:

• Get clear on your audience and what they actually care about

• Craft a message that clicks and builds trust

• Set up your essential marketing foundations (without the overwhelm)

• Choose the right platforms for your business

• Create content with purpose, not panic

• Nurture your audience so they stick around and convert

• Measure what’s working — and stop wasting time on what’s not

Whether you're just starting out or want to get more structure around your existing marketing, this guide gives you the clarity, confidence, and practical steps to do it.

What you get:
7 easy-to-follow steps
Practical tasks to take action straight away
Written by a marketing expert who gets small business life

No fancy tech. No big budgets. Just smart, doable marketing — from someone who's helped loads of businesses do exactly this.

Digital PDF download — yours to keep, use, and come back to anytime.